Semper is a Call of Duty player for Prism Esports. I was hired to create and execute on a brand for his channel and professional endeavors. In order to provide him a cohesive image and a sound visual foundation, I created a logo and mark for easy identification of the Semper brand. From there, I created high-visibility items for his social and streaming platforms. I also provided him with a full stream overlay package that carried his brand through in a minimal and clean fashion.

Semper's branding features a hand-drawn logotype for larger applications while the 'S' icon carries the image in smaller instances. His ask was to have something that could be recognized in both large and small areas, so the color palette and styling played a key role in ensuring that.