Coming into an existing brand, I coordinated with the leadership and founders of Prism to help develop a refreshed take on what they have already made. Alot of their prior materials were made from various designers, so there was minimal consistency to a visual language. I aimed to create a brand that aligned with their business goals and persona.
With an updated and aligned brand basis, it was time to start developing more practical and visible items for the day to day needs of the organization. An initial set of graphics for web and social use were created to explore and test the new brand guidelines.